Our SBI Story

About Us

What started as an idea around a kitchen table, Show Business Interiors has grown into one of the leading interior design companies for UK housebuilders and property developers. More than 25 years later, we're still driven by the same ethos we started with: building genuine partnerships, designing interiors with purpose and helping residential developments come to life, connect with buyers and support sales.

Combining commerciality and creativity in interior design

We are a commercial interior design partner with a creative mindset. Our work balances imagination with insight, creating interiors that not only look right but feel right to buyers.

Every development is carefully considered. Your dedicated Client Account Manager works closely with you to understand your objectives, ensuring they are translated into a creative design scheme that is tailored to the target market and creates a genuine emotional connection with prospective buyers.

Bespoke interiors, seamlessly delivered nationwide

We understand the realities of working with developers – budgets, timelines and scale – and focus on solutions that increase buyer appeal without overcomplicating the process.

Our 34,553 sq ft headquarters in Crewe, Cheshire, combines an interior design studio, in-house warehouse and workshop, allowing us to design, prepare and deliver bespoke interiors efficiently across the UK. Backed by over 25 years of experience, we support residential developers with commercially considered solutions that meet budgets, programmes and project demands.

Evolving interior design for the UK housing market

From multi-plot developments and retirement living to luxury show homes and flagship schemes, we combine creative design with commercial understanding to deliver interiors that reflect the aspirations of every development.

Trusted by leading house builders including Redrow, David Wilson Homes, Barratt Homes, Bellway, Miller and Story Homes, we continue to create spaces that leave a lasting impression and support sales.