Building a Greener Tomorrow
Exploring Sustainability in Interior, Show Home, and Construction Design
Sustainability is becoming an increasing focus in every aspect of our lives, so it is not surprising that the interior design industry is continuously looking for ways to grow and develop its approach towards eco-conscious product design. The industry as a whole is acknowledging a responsibility to reduce its carbon footprint as the conversation about sustainability remains prevalent.
At the 2023 Decorex event, leading design houses unveiled innovative approaches that not only cater to our aesthetic desires but also prioritise the preservation of our planet. Soho Home showcased a lighting range in which the shades had been 3D printed using recycled fishing nets, which not only incorporates the idea of reusing discarded items but addresses the most common and egregious form of pollution to our oceans and coastlines.
Countless other innovative product designs were seen throughout the show including light shades made from recycled glass, and fabric houses introducing their new Eco ranges. Taking a closer look at a real-world example, we look at The Aire show home at Keepmoat’s award-winning Gedling Green development, and how this design stands as a great example of sustainable, upmarket, and modern design principles.
Beyond Biophilic Design
One enduring insight that aligns seamlessly with the ethos of sustainability is Biophilic design. Rooted in the belief that humans have an innate connection to the natural world, Biophilic interiors seek to bring the outdoors in. This trend is not just about aesthetics but also recognises the proven health benefits of being surrounded by nature. Natural materials like wood, stone, and ceramics, along with fabrics such as linen and cotton, dominate Biophilic spaces. Indoor plants and living walls take centre stage, creating environments that enhance cognitive well-being.
Even when genuine natural products may not be feasible, the trend has inspired the creation of wood and bamboo effect wallpapers, faux plants, and earthy tones, offering a sense of nature within the confines of our homes. Even The Aire’s master bedroom's feature wallpaper, inspired by the island of Lombok, is not just a visual delight but a testament to sustainable practices. Crafted from fibres sourced from sustainably managed forests and certified by the Forest Stewardship Council (FSC), the wallpaper is printed with water-based, solvent-free inks, minimizing its environmental impact.
Sustainability beyond aesthetics
However, the focus on sustainability extends beyond aesthetics as house builders are now making a conscious effort to implement sustainable schemes.
For instance, The Aire show home, designed in collaboration with Birmingham City University and Homes for England, is part of a collection of zero-carbon ready homes. Keepmoat’s Gedling Green development - winner of show homes' ‘New Development of the Year’ - is designed to use less energy, including enhanced insulation, air source pumps, solar panels, and EV charging points.
Additionally, it's crucial that the products used in the show home also embody strong corporate social responsibility values. For example, some products within the show home support the Eden Reforestation Project in Madagascar, with the manufacturer committing to plant 10 trees for every order. This initiative not only aids reforestation but also helps alleviate poverty by providing employment opportunities to local villagers, promoting equality, and fair trade.
Sustainability in interior design is more than just a passing trend or a style choice; it's a conscious decision towards a better future. Events like Decorex showcase innovative designs and sustainable practices, while projects like Keepmoat's Net Zero Homes demonstrate the industry's commitment to creating visually appealing and environmentally responsible spaces. However, it's important to recognise that sustainability goes beyond biophilic design. While elements like bringing nature indoors are crucial, true sustainability also encompasses ethical sourcing, responsible manufacturing, and supporting local communities As consumers, we hold the power to shape the future of interior design by embracing and demanding sustainable choices for our homes. By considering all aspects of sustainability, we can truly create spaces that are not only beautiful but also beneficial for the planet and its inhabitants.